Send personal emails

Today I've been reaching out to prospective clients.  I'd like to share my technique with you.

I went to YellowPages.com and typed in the category/niche I wanted to search for (today it was personal trainers). 

YellowPages is great because it lists all the applicable businesses in your area (or whatever area you select). 

Then, if the person/business has a website, it sometimes has a link right there for you to click on. 

If not, I typed in the business name into my search bar and searched for it on my own. 

Sometimes I'd find the website, other times not (so I'd just move on). 

But once you get to the website, look around.  Is there anything you can improve? 

Thinking of this niche, what service do you think YOU could provide that would actually HELP the business owners?

For me, I offered to write a "reconnection" letter to past personal training clients (for $60), with the intention to help this personal trainer get a boost in business at the start of 2014 (and since new year's is a prime time for people seeking to get more in shape). 

But I didn't just send a static, form letter. 

I typed out a personal, individualized email to each person I chose to contact. 

Yes, it takes longer.  But I think people can feel that you took time to write the email. 

And form emails are easier to spot.  Not that they're all bad... I used a "form" letter when I sent it out to 50 businesses yesterday. 

I'm just trying to mix it up.  See what works.  I'll let you know. 

For today though, several new connections were made (or at least initiated). 

Hopefully I'll see some results. 

The quote below says it all.  EVERY day isn't "harvest day." 

Some days are planting days.  Other days will be harvest days. 

We have to first plant the seeds in order to reap the harvest.

Here's to planting!